More customers are using ChatGPT and Gemini to research companies before making a purchase. That means the way AI models describe and recommend your organisation has a direct impact on whether people choose you or a competitor.
Most businesses haven’t looked into this yet. I sat down with Tom Mason, founder of AwarenessAI, to talk about the emerging field of Generative Engine Optimization (GEO), how businesses can assess their AI visibility, and what can be done to improve it.
Check out the full interview below.
